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The entire purpose of my European rail adventure was to head down to Barcelona, Spain, to live in one of Chris Reynold’s Entrepreneur Houses for 4 months, get some serious work done and get a handle on my type 2 diabetes situation.

The premise was simple, at any time 10-15 entrepreneurs were living together as a social and work collective, with regular organised dinners, social events (beach trips, running of the bulls, etc), co-working and most importantly masterminds. It was absolutely amazing to be able to drop in to a new city (and country) and be given the keys to an affordable apartment as well as an instant social circle of amazing likeminded individuals who have now become friends for life.

As a beginner to Google Adwords, who was blowing $100+ a day and making no sales (serious) this book was an eye opener.

In theory Adwords is easy, choose keywords, create advert, throw money at problem, profit, but the reality wasn’t quite like that for me. This book explained exactly why, what I was doing wrong and how to make it right.

I was expecting the Ultimate Guide To Google Adwords to be extremely dry, but instead it was full of fascinating commentary like how to crowd source the best brand name or tagline quickly, by simply by creating Adverts for each one and seeing which gets the most clicks!

Paris is undeniably one of my most favourite cities. It’s nice.

Cinema Paradiso

As I travelled round Europe I used the Stay.com app to help me find my way, which is single handedly the best app you can get for your phone, other than Google Maps and some others. One of the awesome lists of things to do for Paris was a list of places from films! This was good as it kept me very entertained, I got to do a lot of walking and I had to get to grips with the underground system which was hilariously easy. Like most underground systems, it put the London underground to shame.

Google’s been shit for quite a while now but today I’m finally sick of it, so switching.

Do they think I typed out the word barcelona for my health or something? Or maybe I’m using the Internet wrong (does the Internet actually come with a manual?). So they just decided, again, to drop one of the words I’m searching for, that give my search context, from the first results they provide. Ok, I could quote it. OR .. if I actually wanted matches that dont contain the word Barcelona i could prefix it with a – sign, so fuck that as an excuse.

I launched a new product on Amazon recently that had taken a LOOONG time to develop and since day one of conception my plan was always to do a Zonblast with it and see what performance was like. So earlier this month, I did.

To give you some context, the new product I’m launching is a super competitive pharmaceutical with 55,000 products being returned for the exact match product name.

I did a 4 wave Zonblast, on Saturday 28th, Sunday 29th, Monday 30th August and Tuesday 1st September, giving away 75 coupons each day. The product usually retails at $34.99 and we provided coupons so it was available at $1.99

I’ve been using Bitcasa as a cloud backup solution as I work for about 16 months now. Initially they were great, I’d synced about 260gb of photos and work data to them before I left the UK and everything was running smoothly. I felt secure that my laptop backups were working and my data was safe in case of user error or laptop theft.

Then Bitcasa deleted all the data I’d backed up in November 2014 as they were re-architecting their backend.

This book is amazing. A must read for anyone who is branding anything, whether it’s a product, a website or themselves, reading this was like a punch in the face with respect to every branding decision I’ve ever made!

With 22 immutable laws, it’s fairly simple, and entertaining to follow. Each law has examples of failures by companies that ignored the law, then success stories, often against all odds, of companies that followed the law and flourished.

After a fantastic time in Vienna, Austria, it was time to get the train again to Zurich, Switzerland. By this point I was really in love with the train and the countryside in this area of the world was beautiful. It was so easy to sit back and let the world go by whilst I read on my Kindle.

Unfortunately, because Europe hates me, when I arrived in Zurich it was another national holiday, so everywhere was closed, again. This really sucked as I was in dire need of some shopping and Mont Bell’s only European shop was here.