Peter Thiel – Zero To One

Peter Thiel – Zero To One

Zero To One is a great book that pulls no punches, the basic premise of it is, when creating a startup, to really make a difference:

  • Be first
  • Be 10 times better than the competition

Obviously it’s up to you what you do, some business models are just about scratching some of the existing market rather than creating a new one and that’s fine, but this definitely echoes a recent project I was late to market for, which definitely wasn’t first and was only objectively 3-4 times better than the competition 😉

It was a fun read and a great way of thinking about things, I definitely recommend this for anyone entrepreneurial!