As a beginner to Google Adwords, who was blowing $100+ a day and making no sales (serious) this book was an eye opener.
In theory Adwords is easy, choose keywords, create advert, throw money at problem, profit, but the reality wasn’t quite like that for me. This book explained exactly why, what I was doing wrong and how to make it right.
I was expecting the Ultimate Guide To Google Adwords to be extremely dry, but instead it was full of fascinating commentary like how to crowd source the best brand name or tagline quickly, by simply by creating Adverts for each one and seeing which gets the most clicks!
As well as describing a sound strategy for creating, and maintaining PPC campaigns, interesting business takeaways such as mentioned above, the book also delves in to the pros and cons of outsourcing your advertising to 3rd parties and what to watch out for.
Whilst I haven’t resumed advertising with Google Adwords yet, I will be doing so in the immediate future and I will be using the techniques this book describes!