This book is mandatory reading if you’re planning on running a social media campaign any time soon. Covering all the major players, Twitter, Facebook, Pinterest and Tumbler, as well as Google+ and others, Gary analysis the facets of each network, dissects what makes posts successful, go viral and get over exposure, and what can make posts fail.
Using case studies as the book progresses you are shown exactly what can make or break a social media campaign on each respective network, and they are all different, so what works on one will not necessarily work on another.
Following Gary’s guidelines, and setting up your series of jabs correctly, you should then be able to deliver a killer right hook which will turn your audience from media consumers in to buying customers!