Bold: How to Go Big, Create Wealth and Impact the World by Peter Diamandis and Steven Kotler was fantastic to read after Exponential Organizations and Abundance. If Exponential Organizations discussed the problems and Abundance discussed the solutions, Bold can be thought of as discussing the implementation! The world’s biggest problems = biggest business opportunities. Like […]

Abundance: The Future Is Better Than You Think by Peter Diamandis is a fantastic, tackling the world’s largest and most important problems such as overpopulation, food, water, energy, education, health care and freedom. This is probably the most optimistic book I’ve ever read. In today’s hyperlinked world, solving problems anywhere, solves problems everywhere. Abundance is a […]

Salim Ismail‎ – Exponential Organizations: Why new organizations are ten times better, faster, cheaper than yours (and what to do about it) is the first of 3 books I’ve read recently, all stemming from Singularity University, and was full of big thinking around what exponential organisations are and case studies of how some were formed, how they […]

Anyone doing any kind of marketing should read this book, period. Covering 6 key principles of influence, Robert Cialdini is a committed genius who not only uses scientific case studies to back up the principles he describes, but also real world experience, having ‘gone under cover’ working in restaurants, etc. to observe influence in action! […]

Zero To One is a great book that pulls no punches, the basic premise of it is, when creating a startup, to really make a difference: Be first Be 10 times better than the competition Obviously it’s up to you what you do, some business models are just about scratching some of the existing market […]

As a beginner to Google Adwords, who was blowing $100+ a day and making no sales (serious) this book was an eye opener. In theory Adwords is easy, choose keywords, create advert, throw money at problem, profit, but the reality wasn’t quite like that for me. This book explained exactly why, what I was doing […]

This book is amazing. A must read for anyone who is branding anything, whether it’s a product, a website or themselves, reading this was like a punch in the face with respect to every branding decision I’ve ever made! With 22 immutable laws, it’s fairly simple, and entertaining to follow. Each law has examples of […]

I hadn’t realised Dan Brown had written another Robert Langdon book, but here we go, book number 4. When I first started reading it I thought Dan had jumped the shark as it was intentionally confusing for everyone, not just the reader but also the characters, but as it started to unwind and develop it […]

I started learning how to read Kabbalistic Tarot using the learnings of Aleister Crowley and the Golden Dawn about 5 years ago and it’s been an awesome experience. Being a man of science people find it strange that I truly believe in Tarot but the psychological science behind it is solid. At it’s heart it’s […]

This book was simply amazing to read. I chained it on the train from Copenhagen to Hamburg to Vienna, I simply could not put it down. Spanning 5,000 years, set on Earth as well as in Space I was gripped from start to finish. Telling the story of a group of scientists trying to save […]